Watch design philosophy

Accessible modern design

Each Xetum automatic watch is designed in a clean, modern aesthetic. Our lugless watch cases have no excess decoration or markings to distract the eye. At the same time, we didn’t go too far in the other direction and create stark minimalist men's watches that would feel more at home in a modern art gallery than on your wrist.

Swiss mechanical watches

Why Swiss mechanical watches? Because that’s what’s at the heart of making a timepiece enjoyable to own and wear. Each Xetum watch is built around a Swiss automatic watch movement, with an exhibition watch back so that you can appreciate the workmanship that makes your watch run. No batteries, no electronics, no MP3 player – just metal, jewels and the efforts of a bunch of people who wear loupes for a living.

Substantial, but not oversized

Anyone who’s followed watches recently has noticed that watches (particularly men’s watches) have gotten really big. Many of these men's watches are hard for a regular sized person to wear. At Xetum, our goal is to offer a collection of well-designed watches that would fit in any professional or social setting. When you pick up a Xetum timepiece, you’ll notice a substantial, durable feel. But when you put it on your wrist, you won’t feel overwhelmed by the watch you’re wearing. Because a watch should be your accessory, not the other way around.