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photo of Xetum founder Jeff Kuo

Xetum founder and designer



Xetum was founded by longtime wristwatch and design aficionado Jeff Kuo. Jeff founded Xetum after having been unable, over the course of a decade, to find a watch that had the appropriate blend of modern design, Swiss mechanical components and accessible pricing. The Xetum watch collection represents the culmination of this decade long search. His work has been displayed along with works from modern artists such as Jeff Koons and Shepard Fairey.