Xetum watches -
what we're about
Modern automatic watches - designed in California . . .
Xetum's modern watch collection is designed in California and made in Switzerland. Each piece blends California modern design with Swiss precision and craftsmanship. California design, to us, embodies several fundamental design principles: (1) A clean, modern aesthetic, (2) Distinctiveness, that is executed with nuance and subtlety (3) Universality, the ability to be appreciated by a broad range of people. We have incorporated each of these elements into the design of all of the watches in our collection.
. . . and made in Switzerland
We then take our modern California aesthetic and couple that with the strong watchmaking heritage of the Swiss. Each Xetum men's watch is painstakingly crafted in Switzerland's Jura Valley, using time-tested watch making methods. The result is a collection which is imbued with a Californian & American aesthetic and beats inside with the heart of a centuries long Swiss watchmaking tradition.
Personal customer experience
Of course, it's not just about the watch -- it's about the experience you have with it. That's why Xetum has been built around a personal customer experience. We offer a level of personal attention that is often forgotten in a mass market world. When you speak with someone at Xetum, you'll be speaking with someone who is passionate about watches, and even more passionate about you having an exemplary experience with Xetum.
Xetum has designed its watches, packaging and operations with environmental responsibility in mind. From renewable cork on our naturally tanned watch straps, to watch boxes made from rubberwood that is saved from being burned, to support of reforestation efforts, Xetum has made environmental responsibility a priority.