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Privacy Policy


Your privacy is very important to us. This privacy policy explains what information Xetum, LLC collects, why we collect this information and how we use the information we collect. By using our website, you consent to the collection and use of your information as outlined in this policy.

Xetum, LLC encourages you to periodically review this policy to learn how we are protecting your information. If you have questions or concerns about our privacy policy, please contact us at [email protected]


How we collect and use information


You can browse our Web Site without providing any personally identifiable information about yourself. Personally identifiable information means any information that may be used to identify an individual, including, but not limited to, a first and last name; home, billing or other physical address; an email address; phone number, fax number or other contact information; or a credit card number, expiration date and card security code or verification value. When you submit your personally identifiable information to us, you are giving us your consent to the collection, use and disclosure of your personally identifiable information as set forth in this privacy policy.


As a policy, Xetum, LLC does not sell, trade or rent your personally identifiable information to third-parties, unless you have granted us permission to do so.


Communications and fulfilling requests for products and services: If you provide Xetum, LLC with personally identifiable information, this information may be used to fulfill your requests for our products and services and to provide you with information regarding Xetum, LLC and its products and services. For example, we may communicate to you information regarding promotions, surveys, contests, sweepstakes or product or service updates. Your personally identifiable information may also be used to improve and customize our Web Site's content, layout and services. These uses improve and customize our interactions with you.


If you contact a customer service representative or other Xetum, LLC representative and provide personally identifiable information to the representative, or submit a request for help/information through our Web Site / email / phone or other channels, or complete a Xetum LLC survey, or sign up for a Xetum LLC mailing / distribution list, we may use your information to respond to your request and/or to provide you with additional information that we believe may be helpful to you.


In addition to the uses set forth above, if you place an order with Xetum, LLC, we may use your personally identifiable information to confirm your order, prevent and detect fraud or abuse, respond to your requests or inquiries, provide you with other administrative information regarding your order and provide you with any other information we believe may be helpful to you.


If you do not want to receive certain communications from Xetum, LLC you may elect to opt-out of receiving such communications; please see the "Choice/Opt-Out" section below for more information.


Internal Use: We may compare and review your personally identifiable information for errors, omissions and accuracy. We may also use your personally identifiable information internally to improve our marketing and promotional efforts, Web Site content and product offerings. Your personally identifiable information may also be used internally to conduct internal research on our users' demographics, interests, behavior and generally to better understand and improve the usability, performance and effectiveness of our Web Site and our marketing programs.


Compliance with Law and Fraud Protection: We may collect and disclose to third parties any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may collect and share with third parties personally identifiable information and any other information available to us in order to investigate, prevent or take action regarding illegal activities, including suspected fraud, intellectual property infringement, or as otherwise required by law. We may also share information with third parties, including personally identifiable information, for credit fraud protection and risk reduction, or to protect the rights, property or safety of Xetum LLC, our users or others.


Partners, Affiliates, and Service Providers: We may share your personally identifiable information with authorized third party partners, agents and contractors. For example, if we need to ship something to you, we must share your name and address with a shipping company. Examples of other third parties that we may share your personal information with include (but are not limited to): web hosting and design companies, fulfillment companies (e.g., companies that fulfill product orders), watch repair companies, watch part/component vendors, watch accessory vendors, other product manufacturers, manufacturing/assembly partners, data analysis firms, affiliates, third party consulting or marketing firms and e-mail service providers. Additionally, if you use a credit card or other financing alternative to place an order with Xetum, LLC, to confirm and process your order we will share your personally identifiable information with the credit card company or financing company.


Submissions: As stated in the Terms of Use, you agree that any materials, including but not limited to: questions, comments, suggestions, ideas, product reviews/ratings/photographs/videos, plans, notes, drawings, original or creative materials or other information, provided by you in the form of e-mail or other submissions to Xetum are non-confidential and you grant to Xetum a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such materials throughout the world in any media now known or hereafter developed with or without acknowledgment to you in Xetum's sole discretion and without compensation to you. You also grant to Xetum the right to use your name and/or your city, state and country in connection with the submitted materials and other information as well as in connection with all advertising, marketing and promotional material related thereto. Xetum has no obligation to use any submitted materials and may remove any such materials in its sole discretion.


Special Events: If you choose to participate in a special event (for example, a promotion, contest or sweepstake), Xetum, LLC may share your personally identifiable information with those organizations participating in the applicable event. Typically, these third parties do not use your information for any other purpose other than to manage the event. In some cases these third-party partners may send you promotional materials regarding their products and services. In these cases, you will be given the opportunity to opt-out, and not have your personally identifiable information shared with that third-party partner.


Send an item to a friend / refer a friend: When you e-mail a product to a friend or refer a friend, we request that you provide names and e-mail addresses for you and your friend. This ensures that your friend will know that you have requested that Xetum, LLC send them an e-mail. You and your friend's e-mail addresses will only be used for this purpose unless permission is otherwise granted.


Business Transfer: Your personally identifiable information may be disclosed as part of any merger, sale of company assets or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which personally identifiable information would be transferred as one of the business assets of the Company.


International Transfer: Your personally identifiable information may be stored and processed in the United States or any other country in which Xetum, LLC or its partners, affiliates, service providers, subsidiaries or agents maintain facilities and by using this Web Site, you consent to any such transfer of information outside of your country.


IP Address: When you visit our Web Site, Xetum, LLC may collect your IP address and track the date, time, and duration of each session within our Web Site. Your IP address may be used in combination with other information available to Xetum for credit fraud protection, risk reduction, order verification, marketing, analysis of trends and traffic patterns, assessment and diagnosis of problems, improvement of the functioning of our Web Site, servers, and hosting providers and for other purposes.


Data Collection Devices, such as Cookies and Web Beacons: In some instances, Xetum, LLC may collect data through the use of cookies, web logs, web beacons and other monitoring technologies. Where authorized by us, third parties may use cookies, Xetum, LLC's web log files, web beacons and other monitoring technologies to compile statistics on Xetum, LLC's behalf to improve the usability, performance and effectiveness of our Web Site and marketing programs. We may share or transfer non-personally identifiable information with or to our affiliates, licensees and partners.


"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. We use cookies on certain pages of our Web Site to, among other things, analyze our web page flow, measure promotional effectiveness, deliver you a more customized shopping experience, track visits from our affiliates and partners and allow the use of our shopping cart. You are always free to decline our cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on the Web Site.


Xetum, LLC Web pages may also contain electronic images known as Web beacons. These Web beacons allow Xetum, LLC to count users who have visited certain Web pages or to deliver co-branded services. Xetum, LLC or our third-party advertising / marketing partners may also include Web beacons in email messages in order to determine whether the message has been opened or acted upon.


Additionally, Xetum, LLC may use third-party advertising or content delivery companies, including Google, to serve ads or images on our Web Site or on other web sites on the World Wide Web. These companies, including Google, may use web beacons or cookies to serve ads based on a user's prior visits to our website. Users may opt out of Google's use of cookies by visiting the Google advertising opt-out page.


Other Websites and Companies: We are not responsible for the privacy practices of third party websites and companies which are not operated by Xetum LLC. We encourage you to review the privacy policies posted on these (and all) Web Sites.


Updating Your Information: If you would like to update or revise your personally identifiable information, please contact us at [email protected].


Choice/Opt Out: If you no longer wish to receive promotional communications from Xetum, LLC, you may opt-out of receiving them by emailing us at [email protected].


Your Consent to Xetum, LLC's Privacy Policy: By using this Web Site, you agree to Xetum, LLC's privacy policy. This is our entire and exclusive privacy policy and it supersedes any earlier version. We may occasionally update this privacy policy. When a revision is made we will revise the "last updated" date on this page. Xetum, LLC encourages you to periodically review this policy to learn how we are protecting your information. Your continued use of this Web Site constitutes your consent to this privacy policy and any updates.


Questions or Comments: If you have questions about this privacy policy, please contact us at [email protected].


Last updated December 5, 2012